Customer case-Leading Light
Customer case-Leading Light
Leading Light is a leading player in connected and presence-controlled street lighting - a technology that drastically reduces energy consumption without compromising the safety of our public environments. With development and production in Sweden, they combine innovation with quality, and as part of the Sustainion Group and EWF Eco, they are driving the development of the Smart Cities of the future.
Stina
Marketing Coordinator - EWF ECO
Leading Light needed a new digital platform that could meet future demands. The goal was to modernize the website both visually and technically, while also making the management of their large product catalog significantly more efficient. The new system would save time internally, make it easier for customers to find the right product – and contribute to a better experience throughout the entire sales process.
Digital product catalog linked to Excel
We created a powerful yet easy-to-manage product catalog where all product data is handled via a linked Excel file. The client can now update hundreds of products in just minutes, reducing manual work and minimizing the risk of errors.
Search & filtering
Users can quickly find the right product using free text search (e.g., by name or article number) as well as an advanced filtering function. The result: a smoother path from need to the right solution – especially important for municipalities, installers, and procurement officers.
Automatically generated product sheets
Each product automatically receives an updated product sheet in PDF format with all relevant information – ready to be downloaded, shared, or used in quotation material. Everything is updated in real time based on the product catalog.
Flexible content system in WordPress
We implemented a content management system that gives Leading Light full control over all content – news, customer cases, product pages, and more. Editors can now work independently, with customized templates ensuring consistent design and responsiveness.
Modern and clear design
We developed a new visual design focusing on structure, clarity, and a technology-oriented tone – tailored for both public sector actors and technical users. The result is a professional and future-proof website that reflects Leading Light’s role as a leader in smart lighting.
The new website has made things easier for both the client and the end users. Product information is always up-to-date, searchable, and downloadable. The sales team has gained better tools, and the marketing team more freedom. Leading Light is now well-equipped for continued growth – with a system that is as sustainable and efficient as their products.
Visit the website: leadinglight.se
